The Fresh Label Pte. Ltd. (“The Fresh Label”, “we”, “us”, or “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at www.thefreshlabel.co, contact us via phone, email, or WhatsApp, or engage with us for wholesale seafood supply services.

This Privacy Policy is drafted in compliance with the Personal Data Protection Act 2012 (PDPA) of Singapore. By engaging with our website or services, you consent to the practices described in this policy.

1. Company Information

Legal Entity: The Fresh Label Pte. Ltd.

Registered Address: 8A Admiralty Street, #01-22 Food Xchange @ Admiralty, Singapore 757437

Contact Number: +65 8885 5019

Email: info@thefreshlabel.co

Website: www.thefreshlabel.co

2. Personal Data We Collect

We collect personal data only to the extent necessary for legitimate business purposes. The types of personal data we may collect include:

2.1 Information You Provide Directly

• Full name and business name
• Email address
• Phone number
• Mailing or delivery address
• Message content submitted through our contact form
• Inquiry details related to wholesale orders or product availability

2.2 Information Collected Automatically

When you visit our website, certain technical information may be collected automatically, including:

• IP address and browser type
• Pages visited and time spent on the website
• Device type and operating system
• Referring website or search query

Our website is hosted on Wix. Wix may collect certain usage data on our behalf in accordance with their own privacy practices.

2.3 Information From Social Media & Messaging Platforms

If you contact us via WhatsApp, Facebook, or Instagram, we may receive your profile name, contact number, or message content as provided by you through those platforms.

3. How We Use Your Personal Data

We use the personal data we collect for the following purposes:

• To respond to your inquiries, quotation requests, and order-related communications
• To process and fulfil wholesale supply orders and arrange logistics
• To send relevant product updates, seasonal availability, or pricing information (with your consent)
• To improve our website functionality and user experience
• To comply with applicable laws, regulations, and legal obligations in Singapore
• To protect the legitimate interests of our business, staff, and customers

We will not use your personal data for purposes incompatible with those stated above without first obtaining your consent.

4. Disclosure of Personal Data

We do not sell, rent, or trade your personal data. We may disclose your personal data to:

• Our employees or contractors involved in processing your order or inquiry, on a need-to-know basis
• Logistics and cold chain delivery partners engaged to fulfil your orders
• Technology and hosting service providers (e.g., Wix, email platforms) for website and communications management
• Government authorities, regulatory bodies, or law enforcement agencies where required by Singapore law
• Third parties, with your prior consent, for purposes you have authorised

All third-party service providers are contractually required to handle your personal data securely and in accordance with the PDPA.

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Specifically:

• Customer order and transaction records may be retained for up to 7 years in accordance with Singapore’s accounting and tax requirements
• Contact form submissions and business inquiry records are retained for up to 2 years from the date of receipt
• Marketing communication records are retained until you withdraw your consent

When personal data is no longer required, we will securely delete or anonymise it.

6. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your browsing experience. These may include:

• Essential cookies necessary for the website to function correctly
• Analytical cookies used to understand how visitors interact with our website (e.g., via Wix Analytics or Google Analytics)
• Functional cookies that remember your preferences

You may disable cookies through your browser settings; however, some website features may not function optimally as a result.

7. Data Security

We take reasonable and appropriate security measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. These measures include:

• Restricting access to personal data to authorised personnel only
• Using secure, encrypted communication channels where appropriate
• Ensuring our hosting provider (Wix) maintains adequate security infrastructure
• Regularly reviewing our data handling practices

While we strive to protect your information, no data transmission or storage system can be guaranteed to be 100% secure. We encourage you to exercise caution when sharing personal information online.

8. Your Rights Under the PDPA

As an individual whose personal data we hold, you have the following rights under Singapore’s Personal Data Protection Act 2012:

8.1 Right to Access

You may request access to the personal data we hold about you, and information about how it has been or may have been used or disclosed by us in the past year.

8.2 Right to Correction

You may request that we correct any personal data that is inaccurate, incomplete, misleading, or not up to date.

8.3 Right to Withdraw Consent

You may withdraw your consent to the collection, use, or disclosure of your personal data at any time. Withdrawal of consent will not affect the lawfulness of processing carried out prior to the withdrawal. Please note that withdrawing consent may limit our ability to provide certain services to you.

8.4 Right to Data Portability

Under the amended PDPA provisions, you may request that we transmit your personal data in a structured, commonly used format to another organisation, where technically feasible.

To exercise any of the above rights, please contact our Data Protection Contact at the details provided in Section 11. We will endeavour to respond to all valid requests within 30 days.

9. Third-Party Links and Platforms

Our website contains links to third-party platforms including Google Maps, Facebook, Instagram, and WhatsApp. These platforms have their own privacy policies and data practices, which are independent of ours. We have no responsibility or liability for the privacy practices of any third-party websites. We encourage you to review the privacy policy of any third-party site you visit.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal obligations, or the regulatory landscape. Any material changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically. Continued use of our website or services following the posting of an updated policy constitutes your acceptance of the changes.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact us:

The Fresh Label Pte. Ltd.

Data Protection Contact

8A Admiralty Street, #01-22 Food Xchange @ Admiralty, Singapore 757437

Email: info@thefreshlabel.co

Phone: +65 8885 5019

We will endeavour to respond to all data protection inquiries within 30 business days.